Helping Through Challenging Times
A Letter from Our President
As we listen to Members from all across the country, we know that the current economic situation in Canada is taking a toll on many Canadians and their families. At CAA, one of the fundamental rules that guides every one of us is to continuously build more benefits into the membership to help Members get through every challenge of life. During humanity’s darkest time at the height of the pandemic, we added new benefits to help Members quickly access health care while creating new partnerships with local businesses to provide everyday cost savings for our Members that included gasoline, food, household necessities, as well as cybersecurity education. We are pleased to see our Members make use of these benefits. If you haven’t explored the many benefits available to you as a CAA Member recently, I encourage you to visit benefitswithcaa.com/mb to discover the many ways your membership brings you everyday value.
This issue of CAA Magazine focuses on sustainability — a topic that affects how we live, travel, and care for one another every day. This past winter in Manitoba, we saw firsthand how changing and more severe weather can affect communities. More frequent periods of extreme conditions tested our operations, and our teams adapted to ensure we could continue prioritizing rescues and Member safety when it mattered most. As I’ve shared in previous letters, climate change is not an abstract concept or a distant concern. It is already shaping our world, often in ways that go beyond the headlines and show up in our daily lives. At CAA, we continue to take practical steps in building our resilience and readiness, so that we can continue to be there for our Members and policyholders — rescuing, supporting, and protecting them as conditions change. This work is not only about strengthening CAA as an organization, but also about helping our Members understand these changes and feel better prepared to navigate them. I hope the articles in this issue inform and inspire you. If each of us takes even one small step — one new action or way of thinking — it can add up to something powerful. Millions of little things, taken together, can make a real and lasting difference.
I would also like to take this special moment to extend our heartfelt thank you to Marrianne Bridge, who has served as the Chair of the Board of Directors with the highest honour and greatest distinction. Marrianne’s sage counsel and advice has guided CAA Club Group to make the best decisions that have served in the best interest of our Members in Ontario and Manitoba. Marrianne’s caring and heartfelt leadership have truly personified the soul and character that is CAA. We are fortunate to have had Marrianne as our Chair, and are equally blessed to welcome Jean Desgagné as the incoming Chair of the Board. On behalf of every caring Associate at every company in CAA Club Group, thank you for being a valued Member of CAA.
Very best wishes,
Jay Woo
President & CEO
CAA Club Group of Companies
As we listen to Members from all across the country, we know that the current economic situation in Canada is taking a toll on many Canadians and their families. At CAA, one of the fundamental rules that guides every one of us is to continuously build more benefits into the membership to help Members get through every challenge of life. During humanity’s darkest time at the height of the pandemic, we added new benefits to help Members quickly access health care while creating new partnerships with local businesses to provide everyday cost savings for our Members that included gasoline, food, household necessities, as well as cybersecurity education. We are pleased to see our Members make use of these benefits. If you haven’t explored the many benefits available to you as a CAA Member recently, I encourage you to visit benefitswithcaa.com/mb to discover the many ways your membership brings you everyday value.
This issue of CAA Magazine focuses on sustainability — a topic that affects how we live, travel, and care for one another every day. This past winter in Manitoba, we saw firsthand how changing and more severe weather can affect communities. More frequent periods of extreme conditions tested our operations, and our teams adapted to ensure we could continue prioritizing rescues and Member safety when it mattered most. As I’ve shared in previous letters, climate change is not an abstract concept or a distant concern. It is already shaping our world, often in ways that go beyond the headlines and show up in our daily lives. At CAA, we continue to take practical steps in building our resilience and readiness, so that we can continue to be there for our Members and policyholders — rescuing, supporting, and protecting them as conditions change. This work is not only about strengthening CAA as an organization, but also about helping our Members understand these changes and feel better prepared to navigate them. I hope the articles in this issue inform and inspire you. If each of us takes even one small step — one new action or way of thinking — it can add up to something powerful. Millions of little things, taken together, can make a real and lasting difference.
I would also like to take this special moment to extend our heartfelt thank you to Marrianne Bridge, who has served as the Chair of the Board of Directors with the highest honour and greatest distinction. Marrianne’s sage counsel and advice has guided CAA Club Group to make the best decisions that have served in the best interest of our Members in Ontario and Manitoba. Marrianne’s caring and heartfelt leadership have truly personified the soul and character that is CAA. We are fortunate to have had Marrianne as our Chair, and are equally blessed to welcome Jean Desgagné as the incoming Chair of the Board. On behalf of every caring Associate at every company in CAA Club Group, thank you for being a valued Member of CAA.
Very best wishes,
Jay Woo
President & CEO
CAA Club Group of Companies
